The name comes from the idea of ​​giving shape to light, which by nature has no shape, through a balance of contrasts where presence and absence intertwine to give life to a luminous concept. Using the iconic shape of the light bulb as a universal medium for representing light, we gave shape to the light itself, placing it, precisely, against the light. It is an ode to the E27 incandescent bulb, around which great masters, from Ingo Maurer to Davide Groppi, have given their vision.